Hey everyone meet Karen. She is your everyday suburban mom living in a four bed, three bath home. Karen probably drives something along the lines of a Subaru may be in the classic blue or green coloration. I imagined her with two and a half kids and probably as one of those soccer moms. She is probably about 30 and spends most of her time devoted to her kids and their activities, but have Sunday sometimes after church she's tries to have a day with the girls. Karen probably watched soap-operas and reality TV shows, like the bachelor.
Personally I don't really have a lot in common with Karen, but I would like to get to were Karen is. As in having a family and being in my own home. Maybe in looks we are similar, mostly due to the fact that I played on a white suburban mom stereotype and I myself are blonde and white. Honestly though anyone fits into my segment not just Karen, so really this could be anyone.
Hey Katie,
ReplyDeleteI thought you did a decent job identifying the demographics of your customer well. It is important to know who she is, how old, how much money she has, etc. I thought you did a decent job with your psychographics as well. However, you will want to establish those a little better to be able to properly market where your client spends her time and money.
You do not have a clearly defined audience. At the end you contradicted the assignment by saying that this could be anyone. Although I understand what you mean by the type of customer you are talking about it is important to over explain so you can know how to approach your market.
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